A number of both our existing and new clients have made the change to online selling recently, to keep up with buyer habits in the current climate. Online spending has increased dramatically over the last year, and small businesses are having to adapt quickly. Our Tech Lead, Fortuna, has been busy working on new websites and website refreshes to help small businesses keep up with the modern world. Keep reading to take a closer look at what she’s been up to.
Bollington based PH Labels is a major supplier of packaging products, that has been around since 1997. They offer both plain and printed solutions, to cover a wide range of industries such as dairy, retail, and of course, labels. They also now have a studio service, providing professional artwork creation and development.
PH Labels came to us looking to upgrade their static web page to a new, fully functional e-commerce website that would allow them to take orders online, as well as giving information about their bespoke services.
Working closely with the client, Fortuna designed a modern site that’s fully responsive and mobile-friendly, whilst in line with their brand. This was a great project to work on and we’re so glad that the client is happy with their new up-to-date website. Thank you for the lovely Google review!
Jenifer Lord is an intuitive life coach with over ten years of experience in a variety of practices including cognitive behavioural therapy, hypnotherapy and mindfulness. Her empathetic approach to coaching focuses on well-being and mindset change, helping her clients to reduce stress, find confidence and more.
Jenifer came to Skyzack for a modern website refresh that really works for her and her clients. Fortuna worked closely with the client to design a site that prioritised the right information making it clear to read, and added interactive elements such as a call-to-action button on the home page.
This was another great website to work on and the client was very happy with the final result. A big thank you for trusting us to help bring your business into 2021!
Do you need a website?
Whether through websites or social media, an online presence is so important, especially as face-to-face interactions are limited. Here at Skyzack, we will always prioritise what will work best for you and your business. We want to create something that is more than just a reference point and that acts as a channel that works for your business. We want to get to know your business from the inside and will discuss what you really need to succeed in 2021. If you’re starting from scratch with a brand-new venture, in need of an update or just looking for advice, we can help. If you’d like to know more, please feel free to get in touch for a chat.
Whatever happens in the next few weeks, there’s no doubt that Christmas will be different this year. The festivities we’re used to will be put on hold, and with England in lockdown again, small businesses face yet another difficult month. It all seems very doom and gloom for the “happiest time of the year”, but it’s not all bad news!
The good news is that there’s been a big increase in online shopping this year, and a lot of that has been small businesses! Some of our favourite Macclesfield shops, cafes, and makers have been selling online (see our last blog) and we hope they’re able to continue to do so as much as they need/want.
However, Christmas is one of the most important times for small businesses, and a new website or occasional Facebook posts may not be enough. This in mind, the Skyzack team have put our heads together (socially distanced of course) to share some marketing tips for Christmas 2020.
1. Communicate clearly:
We can’t stress this one enough! With fast-paced changes becoming the norm, it’s so important to keep people informed. Try to keep clear, up-to-date information on your website, social media and Google listing, along with on your business premises window.
Openness and honesty are a must to create a positive experience for your customers, especially this year. Businesses may face extra issues such as staffing, stock levels and delivery delays, but transparency can build customer trust and instil your businesses values.
2. Use email marketing:
Newsletters are another great way to stay in touch, and to increase customer loyalty. By directly sharing any news, products, promos or just saying hello, your business can connect on a more personal level than some other digital methods allow.
3. Celebrate support & loyalty:
In a year where many are under huge financial stress, more people have been supporting small businesses in any way they can. Whether they’re ordering takeaways from your restaurant every week, sharing your social posts or writing a Google review, it all helps. Because of this, we think a genuine thank you message is a lovely idea this Christmas. Maybe even with personalised Christmas cards!
If you can, offering reward schemes or discounts are also great ways to show appreciation and boost loyalty whilst helping customers to cut costs.
4. Support fellow businesses:
Along with thanking those who support your business, remember to return the favour (both as a business and personally). You can share local gift guides and ideas on social and blogs, or even collaborate on a festive project.
Skyzack can help:
There are so many amazing small businesses in Macclesfield and Cheshire, and the Skyzack team is dedicated to supporting them as much as possible. For help with Christmas marketing, to collaborate, or for anything else, please feel free to get in touch. You can reach us through our contact form or call us on 01625 574111.
The way we interact with businesses has changed dramatically this year, especially with SMEs. The Skyzack team has been shopping online instead of in stores, ordering takeaways instead of dining out, checking online for COVID safety updates and more. If you own a small, local business, it’s likely you’ve had to increase your online presence. You may have used the internet to offer new services, keep in touch with customers and clients, or even to start from scratch. We recently talked about how important business online presence is in 2020, and in this blog, we’ll be looking at the value of online reviews. (You can give our previous blog a read here first!)
Here at Skyzack, we know that the customer experience often begins online. One of the first things people will do is ‘Google’ your business to find reviews (along with websites, social media and other info). For many, social proof makes a huge difference in purchasing habits and therefore no reviews can be as off-putting as bad ones, if not worse. They can also improve your brand’s identity and credibility, as people trust in other’s experiences. Essentially, they are the modern-day ‘word-of-mouth’, and in a world of social distancing, more important than ever.
Reach & SEO:
Reviews can also improve your online visibility and SEO, meaning that your business can reach a wider audience. Online algorithms value fresh content, and frequent customer reviews are a simple yet effective tool for this. They also demonstrate authenticity, expertise and customer trust to search engines which can make your business rank higher in organic and local search results.
Happy customers are also likely to engage on multiple platforms, from TripAdvisor to Instagram, meaning that the conversation about your brand spreads even further!
Dealing with ‘bad’ reviews:
Negative reviews aren’t the end of the world, but it depends on how you react to them. Online reviews are a great way of getting honest, direct feedback and it’s important to take all opinions and experiences into account. In fact, the occasional 3-star review can actually help to build trust, as it makes your business appear more genuine.
- Don’t ignore it! Responding as quickly as possible to any review shows professionalism, consistency and care.
- Write like a person, but keep it professional. Avoid generic, ‘copy and paste’ replies and write how you would speak with them in person.
- Focus on/start with the positives! Thank them for visiting your business, writing a review etc. before addressing any problems.
- Admit your mistakes but correct inaccuracies (politely!).
- Contact the person privately if possible/necessary e.g. a phone call or private message to resolve any issues.
- Encourage more positive reviews! The good should outweigh the bad.
How to get more reviews:
- Promote on social media by sharing positive feedback, photos etc. and share the link to your preferred review platform.
- Ask customers and clients directly using feedback postcards or, where relevant, follow-up email marketing.
- Be active! Interacting with your reviews can encourage others to leave them, as it reassures people that their opinions are valued and won’t be ignored.
We can help!
Our dedicated team at Skyzack can take the time and effort out of managing online reviews. If you’d like help or advice with yours, please feel free to get in touch through our contact form or call us on 01625 574111.