Welcome to the January/February 2021 edition of the Skyzack newsletter. Here you’ll find the team’s latest adventures and projects, as well as updates from our clients and friends.
Good Riddance 2020:
Well, we won’t miss that year! We won’t dwell on it too much as we’re sure you’re with us on wanting to move forward, but we sincerely hope everyone is doing as well as possible as we continue in these so-called “unprecedented times”. This in mind, as we enter a brand-new year, Skyzack is armed with new techniques, knowledge and ideas to help small, local and new businesses to get the most out of 2021.
As our services are ever-expanding, so is the Skyzack team. This month, we’ve taken on a brand-new team member to bring his expertise to our (virtual, of course) table.
Max comes from a technical and creative background; specialising in lead generation and social media marketing. As our Digital Campaign Manager, Max will be working on both in-house and client campaigns to help small businesses maximise their potential online. He’s also working on an exciting new venture for Skyzack that we can’t wait to share with you. Watch this space!
Going Digital (during a pandemic):
With the current challenges, and even when things are more ‘normal’, your businesses online presence is vital. Both existing and potential customers need to be able to connect with your business, and this most likely starts with a Google search. Therefore, it’s important to have an up-to-date website that represents your brand accurately and includes search engine optimisation (SEO). Essentially, think of your website as your 24/7 shop window.
Social media is another crucial but simple way to reach people digitally and reinforce your brand. You may be offering new services or products, sharing updates or simply keeping in touch with customers and other businesses with messages of positivity.
Skyzack in Bollington:
To help us support as many local businesses as possible, Skyzack now has a virtual hub based in Bollington. Jim knows the beautiful village well, and we’re excited to branch out into other areas of Cheshire and beyond. Whether you have an existing business or a start-up, wherever you’re based, we’d love to hear from you.
Along with our virtual hub, we’ve created a Bollington pocket guide. Although we can’t do much exploring right now, our illustrated guide includes some great small businesses that we can all support and keep up-to-date with online. If you follow our socials, you may have seen some of Tuesday’s digital illustrations already. Keep an eye out for the final product coming soon!
For taking the time to read this blog. If you’d like to receive the Skyzack newsletter via email, or for anything else, please feel free to email us at [email protected] and we will get back to you as soon as possible.
The Skyzack Team
Welcome to the November 2020 edition of the Skyzack newsletter. Here you’ll find the Skyzack team’s latest adventures and projects, as well as updates from our clients and friends.
Supporting small this Christmas:
We can’t believe it’s nearly December! This year has gone by so fast, yet so slowly. We’re all yearning for some festivities and can’t wait to put up our trees with a glass of mulled wine, but things will be a little different this year.
Skyzack is passionate about supporting small businesses, pandemic or not, and know that Christmas is one of the most important times of the year for many. This in mind, we’ve put together some simple Christmas marketing tips to try to make things a little easier, along with information on how you can support your favourite Macclesfield businesses during lockdown and beyond.
Skyzack Spotlight: Arvika
This month, our Skyzack Spotlight is on a recently completed project for well-known Macclesfield based interiors company, Arvika. They combine their international experience and expertise with that of their worldwide contacts to bring luxury brands and unique pieces to discerning homes.
Fortuna worked closely with the owner to develop a new, e-commerce friendly website where they could begin selling online. Alongside, we provided training and ensured the site was user friendly to allow the Arvika team to make changes with ease. We thoroughly enjoy working with Arvika and wish them all the best with the new website.
Find out more about this project here.
COVID-19 Business Advice:
Back in May, we compiled the following list of some of the best business advice during the COVID-19 crisis. We’ve since added a few extra links, but please let us know of any more resources you’ve found helpful this year.
For taking the time to read this edition of the Skyzack newsletter. If you’d like to receive future newsletters directly to your email, please contact us at [email protected]
Best regards, The Skyzack Team
Whatever happens in the next few weeks, there’s no doubt that Christmas will be different this year. The festivities we’re used to will be put on hold, and with England in lockdown again, small businesses face yet another difficult month. It all seems very doom and gloom for the “happiest time of the year”, but it’s not all bad news!
The good news is that there’s been a big increase in online shopping this year, and a lot of that has been small businesses! Some of our favourite Macclesfield shops, cafes, and makers have been selling online (see our last blog) and we hope they’re able to continue to do so as much as they need/want.
However, Christmas is one of the most important times for small businesses, and a new website or occasional Facebook posts may not be enough. This in mind, the Skyzack team have put our heads together (socially distanced of course) to share some marketing tips for Christmas 2020.
1. Communicate clearly:
We can’t stress this one enough! With fast-paced changes becoming the norm, it’s so important to keep people informed. Try to keep clear, up-to-date information on your website, social media and Google listing, along with on your business premises window.
Openness and honesty are a must to create a positive experience for your customers, especially this year. Businesses may face extra issues such as staffing, stock levels and delivery delays, but transparency can build customer trust and instil your businesses values.
2. Use email marketing:
Newsletters are another great way to stay in touch, and to increase customer loyalty. By directly sharing any news, products, promos or just saying hello, your business can connect on a more personal level than some other digital methods allow.
3. Celebrate support & loyalty:
In a year where many are under huge financial stress, more people have been supporting small businesses in any way they can. Whether they’re ordering takeaways from your restaurant every week, sharing your social posts or writing a Google review, it all helps. Because of this, we think a genuine thank you message is a lovely idea this Christmas. Maybe even with personalised Christmas cards!
If you can, offering reward schemes or discounts are also great ways to show appreciation and boost loyalty whilst helping customers to cut costs.
4. Support fellow businesses:
Along with thanking those who support your business, remember to return the favour (both as a business and personally). You can share local gift guides and ideas on social and blogs, or even collaborate on a festive project.
Skyzack can help:
There are so many amazing small businesses in Macclesfield and Cheshire, and the Skyzack team is dedicated to supporting them as much as possible. For help with Christmas marketing, to collaborate, or for anything else, please feel free to get in touch. You can reach us through our contact form or call us on 01625 574111.
Skyzack’s parent company, A J Tyzack & Co is just one of the small businesses that has adapted a lot this year. Often travelling and meeting in-person pre-pandemic, they quickly had to operate online and overcome any connected challenges. The Skyzack team understands the importance of your business being online, pandemic or not, but also know the value of meeting face-to-face. As new guidelines and restrictions are announced, many SMEs are left wondering what to do next. How can we plan ahead in such unpredictable times? Below, Jim (AJ Tyzack & Co.’s owner) shares his thoughts with us as we consider the future of business during COVID-19.
A J Tyzack: Guest Blog
As we reach the last few months of 2020, we’re all having to re-evaluate our approach to business. In line with current COVID-19 safety guidance: the future will likely hold a combination of virtual and in-person meetings/events. As this year has shown us, modern-day technology can make communication notably easier, and most importantly during the pandemic, safer. However, the virtual world also has its limitations. Therefore, an amount of (socially distanced) in-person meetings may be necessary for your company.
Virtual vs In-Person: Pros & Cons
The above is based on our own research, experience and opinions and is not meant as an exhaustive or official document. All decisions regarding in-person meetings should be made in line with current government guidance. We hope this list can help you to make the best decisions for your organisation, health and others.
Skyzack can help!
These decisions aren’t easy to make, but our Business Support services are here to help your business during COVID-19 (and beyond). To find out more please feel free to get in touch via our contact page or call us on 01625 574111.