Covid-19. Yes, we all know how the pandemic has affected the digital world, From the boom of click & collect, everyone & their dog working from the couch at home, the list goes on & on.
But the question is: Has the digital marketing landscape changed, specifically for small businesses?
The answer is… Yes. A lot has changed.
Marketing for smaller businesses can be difficult, and finding the time, resources & knowledge to do it on your own can feel impossible, especially with the added stress of Covid.
But, that’s why we’re here to help you, and your small business with some of the following tips.
So, you’re marketing a small business post-Covid…
You need to evaluate your small business, especially post-Covid
What has and hasn’t worked for you? Is your business plan still the same? Ask the right questions and the path will soon become more clear in what needs to change; whether that be a new logo or a new frame of mind, change can be good.
Target the right customers.
Who is your niche? Has your clientele been altered in any way since Covid popped up on the scene?
Ask yourself these questions, you may find your intended target customers aren’t right for your business anymore, which may be daunting at first, but identifying this is the biggest & most positive step to take.
On the topic, you should also reconnect with your potential customers.
By this, we refer to remarketing your customers. Missing out on potential custom is frustrating, so take the time to set up a remarketing campaign to have the opportunity to attain those who you missed out on before.
Actions like creating newsletters, (which we post every month!) & showing social media interaction with other customers & brands makes sure you get their attention again.
Next, make sure you’re fully digitally adapted.
No matter the business type, you should be digitally adapted.
For example; you own a cafe. You may think “Oh, my only customers are the ones who come into my store.”
Takeaways, delivery systems, produce purchasing, online reviews (something we have previously touched upon…), it all comes in hand. And that goes for all businesses, if you have something to sell, make sure you’re selling it!
If you feel a little lost, we’re more than happy to help, with our training services specialising in guiding you through the process.
And optimise your small business!
From your website to your services on offer, you should continuously be optimising your business.
Optimisation is known as being a key part of digital marketing, but due to the ever-changing environment before us, (mostly caused by Covid), it has developed into a requirement, rather than an elective area.
After evaluating, you should then see what’s working for you, what isn’t & what might be missing. From that, you can optimise your brand in whatever way you see fit.
Businesses of any size need to show their personal development in the form of optimising themselves, so get on it.
We hope these tips come in useful for you, if there’s anything else you personally found helpful in your experience, please do feel free to discuss so in the comments, we’d love to hear from you.
The Skyzack Team
Welcome to the August/September 2021 edition of the Skyzack newsletter. Here you’ll find the Skyzack team’s latest adventures and projects, as well as updates from our clients and friends.
Skyzack Spotlight: Gladwrags Website
This month we’re shining the spotlight on Cheshire based fashion boutique, Gladwrags. The ever-glamorous Mandy offers friendly and personalised styling advice (both online and in-person) to women of all ages, with a beautiful range of unique clothing and accessories. With over 39 years in the industry, Gladwrags is passionate about helping people find confidence and have fun through fashion.
Mandy came to Skyzack looking for a new website that better reflected the business, in line with their new branding and services. Fortuna has been working hard on a modern Shopify site that showcases Gladwrags pieces perfectly. The site has been designed with the user experience in mind, making it easy for customers to navigate and shop and for the Gladwrags team to update their stock.
Small businesses in Macclesfield:
We were thrilled to be invited to the recent opening of the pinkest new coffee shop in town, Yas Bean. Mika and his husband Dan started their business by selling coffees and cakes from their home during lockdown last year, and it’s since flourished into one of the most talked-about new places to open in our town. Since businesses have been opening again, we’ve noticed so many other amazing new small businesses in Macclesfield. Here’s a small list of places you should definitely check out. Please let us know your favourites and any that we’ve missed.
- Yas Bean – Coffee and cakes
- The Copper Room – Restaurant and cocktail bar
- The Fountain – Upcoming café and bar from The Bollington Brewing Company
- Pizzaz – Charcoal grill takeaway formerly known as ‘The Bay’
- Cakeface by James – Bakery and coffee shop
- Acacia Tree – Eco friendly cafe
- NV Beauty Salon – Nail and beauty lounge
- Fold Yoga – Yoga studio
Logos & Branding: PGM maintenance
Another great business we’ve worked with recently is start-up electrician and DIY rescue, Peter Gratton maintenance. Specialising in Bollington and the rest of the Happy Valley, they provide professional services with care and experience to homes, workplaces and more. Tuesday has been working closely with Peter on a unique logo and business card design that represents the business identity and allows him to expand his customer base. We wish him all the best with this next step and can’t wait to see what the future holds for Peter Gratton maintenance.
Skyzack is growing! With new services and so many new local businesses to support, our small team is expanding. If you’re interested in getting into digital marketing, whether it’s websites, social media or anything else and are passionate about helping small businesses, please get in touch. Check out our opportunities page here https://skyzack.uk/career-opportunity/.
For taking the time to read this blog. If you’d like to receive the Skyzack newsletter via email, or for anything else, please feel free to email us at [email protected] and we will get back to you as soon as possible.
Best regards, stay safe,
The Skyzack Team