A number of both our existing and new clients have made the change to online selling recently, to keep up with buyer habits in the current climate. Online spending has increased dramatically over the last year, and small businesses are having to adapt quickly. Our Tech Lead, Fortuna, has been busy working on new websites and website refreshes to help small businesses keep up with the modern world. Keep reading to take a closer look at what she’s been up to.
Bollington based PH Labels is a major supplier of packaging products, that has been around since 1997. They offer both plain and printed solutions, to cover a wide range of industries such as dairy, retail, and of course, labels. They also now have a studio service, providing professional artwork creation and development.
PH Labels came to us looking to upgrade their static web page to a new, fully functional e-commerce website that would allow them to take orders online, as well as giving information about their bespoke services.
Working closely with the client, Fortuna designed a modern site that’s fully responsive and mobile-friendly, whilst in line with their brand. This was a great project to work on and we’re so glad that the client is happy with their new up-to-date website. Thank you for the lovely Google review!
Jenifer Lord is an intuitive life coach with over ten years of experience in a variety of practices including cognitive behavioural therapy, hypnotherapy and mindfulness. Her empathetic approach to coaching focuses on well-being and mindset change, helping her clients to reduce stress, find confidence and more.
Jenifer came to Skyzack for a modern website refresh that really works for her and her clients. Fortuna worked closely with the client to design a site that prioritised the right information making it clear to read, and added interactive elements such as a call-to-action button on the home page.
This was another great website to work on and the client was very happy with the final result. A big thank you for trusting us to help bring your business into 2021!
Do you need a website?
Whether through websites or social media, an online presence is so important, especially as face-to-face interactions are limited. Here at Skyzack, we will always prioritise what will work best for you and your business. We want to create something that is more than just a reference point and that acts as a channel that works for your business. We want to get to know your business from the inside and will discuss what you really need to succeed in 2021. If you’re starting from scratch with a brand-new venture, in need of an update or just looking for advice, we can help. If you’d like to know more, please feel free to get in touch for a chat.
Welcome to the November 2020 edition of the Skyzack newsletter. Here you’ll find the Skyzack team’s latest adventures and projects, as well as updates from our clients and friends.
Supporting small this Christmas:
We can’t believe it’s nearly December! This year has gone by so fast, yet so slowly. We’re all yearning for some festivities and can’t wait to put up our trees with a glass of mulled wine, but things will be a little different this year.
Skyzack is passionate about supporting small businesses, pandemic or not, and know that Christmas is one of the most important times of the year for many. This in mind, we’ve put together some simple Christmas marketing tips to try to make things a little easier, along with information on how you can support your favourite Macclesfield businesses during lockdown and beyond.
Skyzack Spotlight: Arvika
This month, our Skyzack Spotlight is on a recently completed project for well-known Macclesfield based interiors company, Arvika. They combine their international experience and expertise with that of their worldwide contacts to bring luxury brands and unique pieces to discerning homes.
Fortuna worked closely with the owner to develop a new, e-commerce friendly website where they could begin selling online. Alongside, we provided training and ensured the site was user friendly to allow the Arvika team to make changes with ease. We thoroughly enjoy working with Arvika and wish them all the best with the new website.
Find out more about this project here.
COVID-19 Business Advice:
Back in May, we compiled the following list of some of the best business advice during the COVID-19 crisis. We’ve since added a few extra links, but please let us know of any more resources you’ve found helpful this year.
For taking the time to read this edition of the Skyzack newsletter. If you’d like to receive future newsletters directly to your email, please contact us at [email protected]
Best regards, The Skyzack Team
Now, more than ever, it is so important for your business to be online. Many people aren’t going into shops in the same numbers as before and look to social media to find local businesses. Now is your chance to enhance your online offerings to increase customer interaction. It can seem daunting to create online accounts for your business but in time it can be an enjoyable experience. You get the time to share your passion with people who are also interested in what you have to offer them. Skyzack has put together some of the main reasons and benefits to summarise the importance of SMEs online presence in 2020.
Main points – Quick View:
- Build your brand.
- Gain credibility – most people search social media to see how legitimate a company is before purchasing.
- Customers can find out what you have to offer.
- Useful (fast) communication tool.
- Building relationships with customers – they can share your product on social media, which could help you to gain other customers.
Social media can be used as a useful communication tool for your business. Want to do an impromptu sale or promote a pop-up stand? Using online platforms can get your message out quickly with no cost involved. Instagram and Facebook stories can be a great way to get people excited about new products or promotions.
Being online is a great way to build relationships with customers and potential customers. You can answer their enquiries in a more informal manner and get to know what they like. We would recommend, as previously mentioned, using Instagram and Facebook stories to let people know more about yourself and what you are up to. This can be very short but introduces you to customers. When a customer likes you and your products they are more likely to share it with their friends. This can get your business noticed and increase your customer base.
Credibility is something else that can be built by having an online presence. Many people check online for a shop or search for a product that they can find in their area. Being online not only helps people to find you but gives your business legitimacy. Many will search online for reviews or just to see if a business is online as it makes them more trusted to some consumers.
Skyzack can help:
We here at Skyzack can help the process of coming online feel less stressful. It can be overwhelming and you may not have time in your day as you build up your business. We can help by creating a website and helping with SEO so that people can find you more easily. If you don’t know how to use social media then we can take care of that for you by creating the accounts and uploading and creating content to catch people’s attention.
Give us a call on 01625 574111 for a chat, email [email protected] or use our contact page to see how we can help your SMEs online presence!