We all know that in today’s world, creating a social media presence for your company is vital in order to succeed in most areas of business. Particularly for small businesses, it is essential to build an online presence to be able to reach a wider audience and to be noticed within the community. Here at Skyzack we make sure we are constantly communicating with the general public and other local businesses. This helps us to keep up to date with any news and to identify when/if any businesses may benefit from our help.

Skyzack strives to help educate small and micro businesses in the basics of digital marketing and social media. In this blog, we will discuss some of the easiest ways that your Macclesfield or Cheshire based organisation can utilise social media. These tips and tricks are all based on things that Skyzack does both for ourselves and for our clients.

Tip 1: #MaccHour

Hosted by professional photographer Mark Boardman, #Macchour is a Twitter chat that connects local businesses. #Macchour takes place on Twitter every Thursday at 11am, where small businesses, just like us, engage in conversation with each other using the hashtag #MaccHour. It is a great place to discuss what you’ve been up to, share promos and interact with other businesses. If you haven’t already, create a Twitter account and make sure you follow @MaccHour and @WeAreSkyzack, we’ll see you there!

We think it’s very important for local businesses to get to know one another so that down the line, they may be able to help one another out. This is why, as a small business in Macclesfield, #MaccHour makes our essential ‘social media for business’ tips!

Tip 2: Location Location

Adding your location to your posts on social media platforms is also a great way of creating connections in the local area and getting noticed. If you follow us on any social media you’ll already know that Skyzack loves finding new spots to go for lunch. We usually find these through MaccHour or searching through the Macclesfield tag on Instagram. Once we visit, we like to post about these new locations, tagging them and spreading their name to our followers. We have found that this is what a lot of small businesses do around Macclesfield, which is a great way to remind and recommend other local businesses to one another, all for free. The business you have tagged may even share your post to their followers, in turn giving you free advertising!

Tip 3: Be Active

This tip may seem obvious, but is easily forgotten! Whilst posting to your own profiles is highly important, there are other ways in which you can keep active on social media. Commenting and keeping up appearances across these social platforms is crucial, particularly if you have limited content to post yourself. Interacting with others by commenting on their posts can keep relationships strong amongst other businesses. This helps when it comes to posting your own content, as well as receiving recommendations and referrals from others.

Still stuck? Skyzack can help!

Whilst there is plenty more to using social media for business, these 3 tips are a great starting point. We hope that you found this blog helpful. Should you want any more advice, or any help with your business, contact Skyzack today! We would love to get to know your business and assist in any way we can.

Get in touch using our contact page, email us at [email protected] or give us a call on 01625 574111. We look forward to hearing from you!