Welcome to the October/November 2021 edition of the Skyzack newsletter. These last few months have been especially busy for us, as well as our clients & other local businesses, so let’s jump in shall we?
Blog: Image ALT Text to help with Accessibility and SEO
We’ve been creating blog content specifically to help others learn more about digital marketing. One of our most recent posts was based on alt text, its different areas of importance and how you should use it properly to help your businesses online presence through SEO, accessibility and more.
Have any areas you’d like us to cover? Feel free to leave a comment on our blog post or social media.
Weekly Spotlight: Button Warehouse
You may have seen our new weekly spotlight featured on our social media platforms, this is an adaptation of the feature we included on our previous newsletters.
Our latest spotlight was on the Button Warehouse in Macclesfield, a small café and bar with one of a kind décor and an honorary café pooch named River; which is always a bonus!
We felt since there are so many small businesses that deserve to be seen, we should use our following to give back; if you have any suggestions of local and small businesses in the Cheshire or Derbyshire area for us to check out, please leave a comment or contact us directly.
Restoration Richard is one of our long-term clients, who we have previously created a website for, and recently have made social media content for as well. Fortuna created some dignified and classic posts for them, showing off some of their furniture pieces in their full glory. If you are looking for specialised content for your social media, do get in touch.
Meet Jess and Martha
For taking the time to read this e-mail. If you’d like to know more about us please feel free to email us at [email protected] and we will get back to you as soon as possible. However, if you do not wish to receive this newsletter in the future then please let us know.
Best regards, stay safe,
The Skyzack Team
You may have seen it on different social media platforms when you’re uploading an image, but what is alt text?
Alternative text, also known as alt text is a form of text included in HTML code, which describes the visuals of an image on a page.
Quite simple, isn’t it?
It exists for a number of reasons, which we will run through in this blog…
Alt text is for: search engine crawlers
When it comes to search engines, like Google and Bing, they use bots called crawlers to scour the web to identify sites, and overall organise them for search engines to understand.
Now, alt text comes into the crawler’s path when an image appears before them: as since bots can’t see the image, they need the alt text to describe what the image actually is.
Crawlers also come in handy for SEO (search engine optimisation), as you can pop some of your chosen keywords into it, which gives you bonus points from the crawlers.
But, only put them in if it’s actually applicable to the image, or else they will view it as keyword stuffing, and you do not want that.
Let’s do an example with the above image, saying our keywords are “crawler”…
<img src=”crawler.png” alt=”robot crawler crawling robot crawls for alt text for crawlable images done by crawling robot”>
Just, don’t do that.
<img src=”crawler.png” alt=”graphic of search engine crawler who is indexing your images”>
This is good, as you’re accurately describing the image, including the keyword whilst also making sense, and keeping it simple.
Accessibility is the key focus for alt text, as those who may be visually impaired should still be able to appreciate any imagery online.
Giving an accurate & clear description of any images you post online is very important for this reason: make your online presence as accessible as you can!
Quite a few different social media platforms now give users the option to add alt text.
Instagram includes it as an option for example, so make sure to describe your images on all your posts.
Finally, we have unloaded images.
This one is quite self-explanatory.
You’re on a website, and their images aren’t loading, you can “inspect” the images and it’ll appear with the description.
This is helpful when certain images aren’t loading on a site, but you need to find out what is in the pictures.
Alt text saves the day, again! It’s incredibly important for all the above reasons and beyond, so make sure you’re partaking in using it.
If you’re still unsure on alt text, visit our website: as always, we’re here to help.
You can also check out our last blog post here, which includes some marketing tips for small businesses.
The Skyzack Team